{"id":6452,"date":"2025-12-18T15:04:03","date_gmt":"2025-12-18T14:04:03","guid":{"rendered":"https:\/\/itgirls.org.pl\/?p=6452"},"modified":"2025-12-18T16:14:51","modified_gmt":"2025-12-18T15:14:51","slug":"czym-jest-deepfake","status":"publish","type":"post","link":"https:\/\/itgirls.org.pl\/en\/czym-jest-deepfake\/","title":{"rendered":"Czym jest deepfake?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6452\" class=\"elementor elementor-6452\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7487e9d9 e-flex e-con-boxed e-con e-parent\" data-id=\"7487e9d9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-536b5d78 elementor-widget elementor-widget-text-editor\" data-id=\"536b5d78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Deepfake to technologia oparta na sztucznej inteligencji, kt\u00f3ra pozwala tworzy\u0107 <strong>fa\u0142szywe filmy lub zdj\u0119cia, kt\u00f3re wygl\u0105daj\u0105 jak prawdziwe<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Wyobra\u017a sobie, \u017ce kto\u015b mo\u017ce stworzy\u0107 film, na kt\u00f3rym tw\u00f3j ulubiony aktor m\u00f3wi co\u015b, czego nigdy nie powiedzia\u0142. To jest w\u0142a\u015bnie deepfake \u2013 sztuczna inteligencja mo\u017ce &#8222;nak\u0142ada\u0107&#8221; czyje\u015b s\u0142owa lub ruchy na inne osoby. Okre\u015blenie &#8222;deepfake&#8221; pochodzi od po\u0142\u0105czenia dw\u00f3ch s\u0142\u00f3w:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>deep learning<\/strong> (g\u0142\u0119bokie uczenie \u2013 technika AI)<\/li>\n\n\n\n<li><strong>fake<\/strong> (fa\u0142sz)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Jak to dzia\u0142a?<\/h2>\n\n\n\n<p>AI uczy si\u0119 na tysi\u0105cach zdj\u0119\u0107 i film\u00f3w danej osoby. Nast\u0119pnie potrafi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>zamieni\u0107 czyje\u015b s\u0142owa w filmie,<\/li>\n\n\n\n<li>&#8222;na\u0142o\u017cy\u0107&#8221; czyj\u0105\u015b twarz na inne cia\u0142o,<\/li>\n\n\n\n<li>sprawi\u0107, \u017ce kto\u015b wygl\u0105da, jakby robi\u0142 lub m\u00f3wi\u0142 co\u015b, czego nigdy nie zrobi\u0142.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Co pokazuj\u0105 badania?<\/h2>\n\n\n\n<p>Wed\u0142ug raportu &#8222;Pokolenie AI&#8221; przeprowadzonego na ponad 1000 polskich nastolatk\u00f3w:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>49% m\u0142odych ludzi uwa\u017ca, \u017ce publikowanie deepfake&#8217;\u00f3w powinno by\u0107 dozwolone<\/strong>,<\/li>\n\n\n\n<li><strong>47% jest temu przeciwna<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Powy\u017csze wyniki pokazuj\u0105, jak bardzo jeste\u015bmy podzieleni w tej kwestii! Dzisiaj m\u0142odzie\u017c dostrzega zar\u00f3wno mo\u017cliwo\u015bci, jak i zagro\u017cenia tej technologii.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Deepfake \u2013 zabawa czy zagro\u017cenie?<\/h2>\n\n\n\n<p>Czasami deepfake u\u017cywany jest w niewinny spos\u00f3b:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>aplikacje zamieniaj\u0105ce twarze (jak filtry na Snapchacie),<\/li>\n\n\n\n<li>memy i \u015bmieszne filmiki,<\/li>\n\n\n\n<li>efekty specjalne w filmach.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Kiedy staje si\u0119 niebezpieczny?<\/h3>\n\n\n\n<p>Niestety, deepfake mo\u017ce by\u0107 u\u017cywany r\u00f3wnie\u017c w bardzo szkodliwy spos\u00f3b:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fa\u0142szywe newsy i manipulacja<\/strong> &#8211; wyobra\u017a sobie film, w kt\u00f3rym wa\u017cna wysoko postawiona osoba m\u00f3wi co\u015b o niebezpiecze\u0144stwie. Ludzie mog\u0105 uwierzy\u0107, \u017ce to prawda i panikowa\u0107.<\/li>\n\n\n\n<li><strong>Zniszczenie czyjej\u015b reputacji<\/strong> &#8211; mo\u017cna \u0142atwo stworzy\u0107 fa\u0142szywy film, na kt\u00f3rym kto\u015b inny robi co\u015b z\u0142ego. Nawet, je\u015bli p\u00f3\u017aniej zostanie udowodnione, \u017ce to fake, reputacja tej osoby mo\u017ce by\u0107 zniszczona.<\/li>\n\n\n\n<li><strong>Oszustwa finansowe<\/strong> &#8211; przest\u0119pcy mog\u0105 u\u017cy\u0107 deepfake do podszywania si\u0119 pod szefa firmy i wy\u0142udzania pieni\u0119dzy.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Jak mo\u017cna rozpozna\u0107 deepfake?<\/h3>\n\n\n\n<p>Nie jest to \u0142atwe, ale warto zwraca\u0107 uwag\u0119 na:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>dziwne ruchy ust \u2013 czasami nie pasuj\u0105 do s\u0142\u00f3w,<\/li>\n\n\n\n<li>nienaturalne mruganie \u2013 albo za du\u017co, albo za ma\u0142o,<\/li>\n\n\n\n<li>g\u0142os \u2013 mo\u017ce brzmie\u0107 nienaturalnie,<\/li>\n\n\n\n<li>najwa\u017cniejsze &#8211; kontekst! Czy to prawdopodobne, \u017ce ta osoba powiedzia\u0142aby co\u015b takiego?<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Je\u015bli co\u015b wydaje si\u0119 zbyt szokuj\u0105ce b\u0105d\u017a nietypowe, \u017ceby by\u0142o prawdziwe \u2013 sprawd\u017a to w kilku wiarygodnych \u017ar\u00f3d\u0142ach!<\/p>\n<\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dlaczego m\u0142odzie\u017c jest podzielona?<\/h3>\n\n\n\n<p>Wy\u017cej cytowany raport pokazuje, \u017ce niemal po\u0142owa m\u0142odych jest za, a druga po\u0142owa przeciw publikowaniu deepfake&#8217;\u00f3w. Dlaczego?<\/p>\n\n\n\n<p>Argumenty ZA:<\/p>\n\n\n\n<p>\u2795to forma kreatywnej ekspresji<\/p>\n\n\n\n<p>\u2795mo\u017cna tworzy\u0107 \u015bmieszne tre\u015bci<\/p>\n\n\n\n<p>\u2795to nowa technologia, kt\u00f3r\u0105 ludzie chc\u0105 eksplorowa\u0107<\/p>\n\n\n\n<p>Argumenty PRZECIW:<\/p>\n\n\n\n<p>\u2796mo\u017ce krzywdzi\u0107 prawdziwe osoby<\/p>\n\n\n\n<p>\u2796trudno odr\u00f3\u017cni\u0107 fa\u0142sz od prawdy<\/p>\n\n\n\n<p>\u2796mo\u017ce by\u0107 u\u017cywany do manipulacji i oszustw<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Co Ty mo\u017cesz zrobi\u0107?<\/h3>\n\n\n\n<p>Poni\u017cej kilka porad, jak sobie radzi\u0107 z zalewem deepfak\u00f3w w sieci:<\/p>\n\n\n\n<p>\ud83d\udca1My\u015bl krytycznie &#8211; nie wierz od razu w ka\u017cdy szokuj\u0105cy film, kt\u00f3re zobaczysz w internecie.<\/p>\n\n\n\n<p>\ud83d\udc40Sprawdzaj \u017ar\u00f3d\u0142a zanim udost\u0119pnisz co\u015b dalej. Upewnij si\u0119, \u017ce to prawda.<\/p>\n\n\n\n<p>\ud83d\udeabNie tw\u00f3rz szkodliwych tre\u015bci nawet, je\u015bli technologia jest dost\u0119pna. Nie u\u017cywaj jej, \u017ceby komu\u015b zaszkodzi\u0107.<\/p>\n\n\n\n<p>Deepfake to technologia, kt\u00f3ra b\u0119dzie coraz lepsza i trudniejsza do wykrycia. Dlatego tak wa\u017cne jest, \u017ceby\u015bmy wszyscy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>uczyli si\u0119 rozpoznawa\u0107 fa\u0142szywe tre\u015bci,<\/li>\n\n\n\n<li>rozmawiali o etyce korzystania z AI,<\/li>\n\n\n\n<li>byli \u015bwiadomi zagro\u017ce\u0144.<\/li>\n<\/ul>\n\n\n\n<p>\u015awiat si\u0119 zmienia, a my musimy si\u0119 nauczy\u0107 \u017cy\u0107 w rzeczywisto\u015bci, gdzie nie wszystko, co widzimy online, jest prawdziwe.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/itgirls.org.pl\/wp-content\/uploads\/2025\/11\/Publikacja-9.1-alternatywa-1024x576.png\" alt=\"\" class=\"wp-image-6432\" srcset=\"https:\/\/itgirls.org.pl\/wp-content\/uploads\/2025\/11\/Publikacja-9.1-alternatywa-1024x576.png 1024w, https:\/\/itgirls.org.pl\/wp-content\/uploads\/2025\/11\/Publikacja-9.1-alternatywa-300x169.png 300w, https:\/\/itgirls.org.pl\/wp-content\/uploads\/2025\/11\/Publikacja-9.1-alternatywa-768x432.png 768w, https:\/\/itgirls.org.pl\/wp-content\/uploads\/2025\/11\/Publikacja-9.1-alternatywa-1536x864.png 1536w, https:\/\/itgirls.org.pl\/wp-content\/uploads\/2025\/11\/Publikacja-9.1-alternatywa-18x10.png 18w, https:\/\/itgirls.org.pl\/wp-content\/uploads\/2025\/11\/Publikacja-9.1-alternatywa.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Chcesz dowiedzie\u0107 si\u0119 wi\u0119cej?&nbsp;<\/h2>\n\n\n\n<p>Obejrzyj trzeci\u0105 wideolekcj\u0119, kt\u00f3r\u0105 przygotowa\u0142y\u015bmy przy wsp\u00f3\u0142pracy z Nationale-Nederlanden i CapusAI.<br><br>Sprawd\u017a: Lekcja 3. Prywatno\u015b\u0107, bezpiecze\u0144stwo i etyka w erze AI. Jak chroni\u0107 siebie i innych, korzystaj\u0105c z nowych technologii?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/itgirls.org.pl\/en\/akcja\/pokolenie-ai-nowe-materialy-dla-nauczycieli-i-uczniow\/\">Pobierz bezp\u0142atne wideolekcje!<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Z tego artyku\u0142u dowiesz si\u0119 czym jest i jak rozpozna\u0107 deepfake.<\/p>","protected":false},"author":4,"featured_media":6422,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"footnotes":""},"categories":[1,48],"tags":[],"class_list":["post-6452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategorii","category-mlodziez"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Czym jest deepfake? - Fundacja IT Girls<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itgirls.org.pl\/en\/czym-jest-deepfake\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Czym jest deepfake? - Fundacja IT Girls\" \/>\n<meta property=\"og:description\" content=\"Z tego artyku\u0142u dowiesz si\u0119 czym jest i jak rozpozna\u0107 deepfake.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/itgirls.org.pl\/en\/czym-jest-deepfake\/\" \/>\n<meta property=\"og:site_name\" content=\"Fundacja IT Girls\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-18T14:04:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-18T15:14:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/itgirls.org.pl\/wp-content\/uploads\/2025\/11\/publikacja-9-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Klaudia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Klaudia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/itgirls.org.pl\/czym-jest-deepfake\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/itgirls.org.pl\/czym-jest-deepfake\/\"},\"author\":{\"name\":\"Klaudia\",\"@id\":\"https:\/\/itgirls.org.pl\/en\/#\/schema\/person\/67644ab7c4f8842c51f94ff16af19cfe\"},\"headline\":\"Czym jest deepfake?\",\"datePublished\":\"2025-12-18T14:04:03+00:00\",\"dateModified\":\"2025-12-18T15:14:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/itgirls.org.pl\/czym-jest-deepfake\/\"},\"wordCount\":651,\"publisher\":{\"@id\":\"https:\/\/itgirls.org.pl\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/itgirls.org.pl\/czym-jest-deepfake\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/itgirls.org.pl\/wp-content\/uploads\/2025\/11\/publikacja-9.png\",\"articleSection\":[\"Bez kategorii\",\"M\u0142odzie\u017c\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/itgirls.org.pl\/czym-jest-deepfake\/\",\"url\":\"https:\/\/itgirls.org.pl\/czym-jest-deepfake\/\",\"name\":\"Czym jest deepfake? 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