Intel Campaign Updates Fairy Tales

Who said Cinderella can't code? "Fairytales Updated" is a campaign that breaks gender stereotypes in IT. We update classic fairy tales to inspire children, especially girls, to explore the world of technology and build a future without limits. Our long-term goal is to create a more diverse work environment in the IT industry, believing that technology has no gender and everyone can become who they want to be.

Kids, Campaign

Social campaign

These are unique meetings where technology meets magic. Participants will have the opportunity to see how modern technological tools can transform well-known and beloved fairy tales into interactive adventures. Through fun and engaging activities, children will learn the basics of programming and logical thinking.

Discover Fairy Tales Updated

“Fairy Tales Updated” is a campaign by Intel and the IT GIRLS Foundation that breaks gender stereotypes in IT. We update classic fairy tales to inspire children, especially girls, to explore the world of technology and build a future without limits. Our long-term goal is to create a more diverse work environment in the IT industry, believing that technology has no gender and that anyone can become who they want to be.

Find out more details

What do we offer?

Children's book

Show your kids that these heroes are changing the world by coding, programming, and building the future!

Teacher Materials

Get ready-made lesson plans and audiobooks to easily introduce children to the world of technology.

Preschool workshops

Invite our educators to free workshops to show children in a fun way that technology has no gender.

You might be interested

Academy

Cybersecurity Starter Academy

IT Girls Foundation in cooperation with Accenture launches a unique training program! Under the supervision of experts, you will develop your skills and take a step towards a cyber career in one of the top technology companies. Sounds good? Join us and let us know you!

Kids, Campaign

Together we can turn every little METS into STEM!

The heroine of the campaign is an interactive doll whose statements were generated by artificial intelligence based on content from the Internet about raising girls and women's predispositions. They contain messages that shape girls' personality and self-esteem from childhood, influencing their life choices.